Over the last years a lot have been written about the rise of conscious consumers. A topic I am very interested in. Therefore I will share some of my multiplied thoughts & ideas about this topic with you. First lets take a look on who they are.
Conscious Consumers… Who are they?
In my humble opinion they are humans whose ignorance starts to crack (unless they are grownups who didn’t close down their senses and sensibility while growing up) for the benefit of not only themselves but also for the benefit of the Earth, all its elements and all inhabitants.
It is people who know their existence in the world are connected with everything and all. They know they are powerful beings and they know all actions that take place in the world affect life or death within whatever the subject might be. Which mean they individually know their actions make changes in the world – therefore they do their best to live and act in a – they believe is better for all.
Which in my opinion is needed and luckily the mass of conscious consumers is a group of people that are expanding each and every day within all kinds of topics and issues etc. Serious there are no limits here.
In general these beautiful people are seekers. They seek wisdom, knowledge, knowhow etc and they question a lot – if not all. They walk their talk as much as possible and are constantly trying to improve themselves (could be changing eating habits into plant based diets), others (by being advisors), animals (highlights animal rights, etc) and the global environment (less pollution etc).
In its overall their ethical & moral standards are sky-high and with consequences such as changes in behavior which often leads to boycotting products and corporations with low or no visible standards within compassion, CSR, kindness, equality etc and lack of transparency.
Most of them communicate with one another, support and cooperate with each other to bring even more attention and vigilance about their knowledge etc. which also mean it is a constantly growing group of consumers with power.
The Birth of a Conscious Consumer
To take a closer look of conscious consumers I will describe a fictive and simple example of a possible birth of a conscious consumer.
Imagine a person having some skin problems such as pimples & skin irritation who have tried many creams etc. but with no skin improvements. This persona turns to the internet and start to Google articles about skin.
In these articles (s)he finds out that dairy products may contribute to acne and pimples[i] (due to streptococcus). Our persona reads more about, let’s say cow’s milk, and thereby also mingles into articles and Social Media groups about organic and non-GMO farming.
Because of old believes our consumer first turn into drinking organic milk from grass-fed cows but keeps thinking about all the articles about dairy and skin conditions and therefore keeps seeking more information.
Eventually our persona watches the movie Earthlings[ii] (a documentary film about humankind’s total dependence on animals for economic purposes), read more articles and acknowledge that some farmers treat their animals worse than any horror-movie (you can always turn off a movie, life…well… not so easy – I guess you know..). Our consumer isn’t a psychopath which mean (s)he have feelings and some ethical standards which now raise a lot due to the enlargement of compassion, empathy and facts etc.
Because of some concerns about our personas bodily health (you know growing up with the mindset that diary is good for you) our consumer continues to research and eventually read articles illustrating that the human body does not need animal milk.
Our consumer thinks about it, questions old believe (like “Grandma always told me to drink one glass of cow’s milk a day”), advertisements (like happy smiling & sometimes even dancing cows in the most beautiful scenes of nature) and milk habits…
What about the caffé latte? Our persona is all into morning lattes. A little irritated (S)he googles “alternatives to diary milk”. Here we can observe a relief in our persona’s irritations when (s)he discover plant based “milk” (such as organic almond milk, oat milk, rice milk etc – which we can buy in most supermarkets or even make our self).
Our consumer persona absorb some of all the knowledge – also that no animal have to suffer for (s)he´s latte pleasure…
While drinking an almond café latte the questions start to roll …
Questions based on all the research, the shaking of old believes – habits – modern life, etc. A few examples could be:
- Can pesticides from farming affect the ground water? (Yes)[iii]
- Are conventionally grown veggies and fruit full of pesticides? (Yes especially synthetic pesticides)
- Is it healthy to consume synthetic pesticides? (No)[iv]
- What kind of skin cream is good for the skin? (Look after all natural & organic ingredients or make your own all organic skin care)
- Is skin cream tested on animals? (Some are – PETA might be useful for you)[v]
- What Is GMO? (Genetically modified organism is an organism whose genetic material has been altered using genetic engineering techniques)
- Are my food GMO? (Yes some foods are & more likely some food products may contain GMOs. These 11 primary at-risk GM foods commonly found in US grocery stores (note the exceptions in the paragraphs following):
- 1. Corn: as in corn oil, cornstarch, corn syrup, polenta, & other corn-based ingredients.
2. Canola: as in canola oil.
3. Cottonseed: as in cottonseed oil.
4. Sugar Beets: as in “sugar” in an ingredient, which is almost certainly a combination of sugar from both sugarcane and GM sugar beets.
5. Soybeans: as in soybean oil, soy protein, soy lecithin, soy milk, tofu, and other soy-based ingredients.
6. Alfalfa: which is fed to livestock.
8. Papaya: from Hawaii and China.
10. Yellow Squash & Zucchini.[vi]
(You can look for foods labeled USDA Organic or Non-GMO Project Verified if you do not want to consume GMO or/and contribute to the GMO industry.)
And the questions go on and on and belief patterns change, compassion grows, love grows, frustrations turn into new ways of doing etc.
Meanwhile (s)he´s skin-condition got better and slowly but surely our personas habits are changed in the direction of being more holistic, healthy and compassionate. In other words: The conscious consumers see the connection between being an individual consumer, the consumed and the rest of the world.
The expansion of internal & external consciousness
The process does not stop with seeing and changing habits they most likely also start to demand more transparency, sustainability, authenticity, empathy, compassion, higher ethical & morals standards for themselves, others (including animals), the environment, the Earth etc. Because they want to consume in a way they believe is better for ALL – also future generations.
You might think you can spot them by their fine purple flowing robes, smell of herbs and living off the grid but you can´t. Conscious consumers are to be found in most segments, social classes, social teams, target audiences, communities, educations, institutions etc. Which in my humble opinion could be interesting for many corporations & professional individuals – what are your values? and of cause other consumers striving for a healthier and more compassionate world.
With Global Unconditional Love & Compassion
– Christine ❤
PS If you eat conventionally grown fruit & veggies and want to reduce your synthetic pesticide intake you might like to read this: Fruits & Vegetables – The Dirty Dozen & the Clean Fifteen
Nb. If you enjoyed this article you might like to make a PayPal donation to Christine Boegh if so you can use the button right below. For sure it will be super appreciated and bring much joy – as you most likely know: it is always nice to pay bills and not being hungry ?
Source references are given as an inspiration: [i]http://www.medicalmedium.com/blog/healing-acne[ii]http://www.nationearth.com/[iii]www.ncbi.nlm.nih.gov/pubmed/18469402 https://water.usgs.gov/edu/pesticidesgw.html[iv] https://www.nature.com/scitable/blog/green-science/the_dangers_of_pesticides[v] https://www.peta.org/living/beauty/companies-test-on-animals/[vi]https://www.treehugger.com/green-food/11-gm-foods-commonly-found-grocery-stores.html